Hatsumi is a multidisciplinary agency dedicated to advancing human-centred experiences at the intersection of immersive art, scientific research, and healthcare. 

We collaborate on projects that integrate cutting-edge science to unite brain and body, creating meaningful connections and promote inclusive health & wellbeing.

Immersive Art and Storytelling

We are driven by the transformative power of immersive storytelling from embodied game design to experiential art. By integrating creative practices, we aim to make complex ideas playful and accessible, transforming how we think and perceive the world around us.

Science & Innovation

We advance knowledge by bringing together cutting-edge research, discoveries, and leading thinkers. Our goal is to reveal new insights and understanding through rigorous scientific methods and innovative approaches.

Health & Wellbeing

Our purpose is to enhance public wellbeing and health through our projects. We deploy our work across a range of sectors and spaces, promoting psychological and physical health, and fostering inclusivity for all individuals.

Case Studies

  • Multi-Award Winning XR Project: Soul Paint

    Soul Paint is a multi-award winning virtual reality experience by Sarah Ticho & Niki Smit, backed by behavioural scientists and researchers.

    Narrated by Rosario Dawson, this experience asks you the question: ‘Where are you feeling’?  By combining 3D drawing, playful embodied interaction and own introspection, you create an expressive 3D artwork about your own emotions and embodied sensations. You are invited to reveal your own unique inner reality and then observe the creations of others. This experience encourages new forms of embodied insight, allowing us to reflect on the diversity of human experience on an individual and global level.

    Winner: SXSW XR Special Jury Awards | Games for Change: Best Health and Wellness | Kaohsiung XR Special Mention | Miami Film Gate Best Social Impact | Best Creative Advocacy XR Category - Social Impact Media Awards (SIMA) | Silver - Best XR Experience & Best Non-Fiction - XR Must

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